It’s offensive how banks try to play with our emotions

Have you noticed how the banks have been trying to humanise themselves through their adverts recently? I first noticed it with the Nationwide advert which was aired in the run-up to Father’s Day. It’s a real tearjerker. I won’t go into the details as I’m sure you will have seen it. Suffice it to say that the storyline involves an old scarf which gets lost on the bus, and which a Nationwide employee finds and returns: all set to a simple piano tune and a querulous voice singing deeply emotional words. I don’t know about you, but I find it … Continue reading It’s offensive how banks try to play with our emotions